Targeting High-Value Customers : the Key to Profitability in Multichannel Retailing

Developed from a joint research effort between BCG and Harris Interactive, this report highlights the importance of focusing on the most recent, most frequent, and highest-spending customers.

MoreLess

Year of publication:	2001-11-01
Authors:	Stanger, Peter ; Abdelmessih, Nina
Institutions:	Boston Consulting Group
Subject:	Management \| Absatzweg \| distribution channel \| Verbraucher \| Electronic Commerce \| Mehrgleisiger Vertrieb \| sales and distribution

freely available

Full text |

More access options

Check Google Scholar

In German libraries (KVK)

I need help

More details

Extent:	73728 bytes 11 p. application/pdf
Series:	BCG - Publikationen
Type of publication:	Book / Working Paper
Language:	English
Classification:	Sales and distribution ; Media management ; Individual Working Papers, Preprints ; Global Resources
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005845357