Targeting Miss Daisy : using age and gender to target unethical sales tactics
Kelly O. Cowart; Peter Darke
| Year of publication: |
2014
|
|---|---|
| Authors: | Cowart, Kelly O. ; Darke, Peter |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 1, p. 67-75
|
| Subject: | Age | Gender | Ethics | Perspective taking | Stereotypes | Target marketing | Geschlecht | Altersgruppe | Age group | Zielgruppe | Target group | Ethik | Unternehmensethik | Business ethics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010259967