Targeting the Hispanic Market: Comparative Persuasion of TV Commercials in Spanish and English
Year of publication: |
1996
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Authors: | Roslou, Peter ; Nicholls, J.A.F. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 36.1996, 3, p. 67-78
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