Tchibo goes global : implementing a hybrid franchising strategy at Germany's leading coffee retailer
Year of publication: |
January/February 2016
|
---|---|
Authors: | Alon, Ilan ; Lattemann, Christoph |
Published in: |
Global business and organizational excellence : a review of research & best practices. - Hoboken, NJ : Wiley, ISSN 1932-2054, ZDB-ID 2272974-4. - Vol. 35.2015/2016, 2, p. 18-30
|
Subject: | Maxingvest | Franchising | Internationale Geschäftsbeziehungen | International business | Kaffeehandel | Coffee trade | Deutschland | Germany |
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