Teach students to communicate a brand story with transmedia storytelling
John Cronin
| Year of publication: |
2016
|
|---|---|
| Authors: | Cronin, John |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 10.2016, 2, p. 86-101
|
| Subject: | Social media marketing | Integrated marketing communications | Corporate identity and branding | Marketing higher education | Markenführung | Brand management | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Studierende | Students | Narrative Methode | Narrative method | Hochschule | Higher education institution | Unternehmenskultur | Corporate culture | Öffentlichkeitsarbeit | Public relations | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-01-2015-0004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011590131