Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Saeed Najafi-Tavani, Peter Naudé, Paul Smith, Mehdi Khademi-Gerashi
| Year of publication: |
2023
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|---|---|
| Authors: | Najafi-Tavani, Saeed ; Naudé, Peter ; Smith, Paul ; Gerashi, Mehdi Khademi |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 108.2023, p. 263-275
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| Subject: | Absorptive capacity | Customer involvement | Desorptive capacity | Dynamic capability | New product performance | Produktentwicklung | New product development | Absorption | Dynamische Kompetenzen | Dynamic capabilities | Innovation | Lernende Organisation | Learning organization | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.12.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014227557