Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Steven Chen, Ray Benedicktus, Yuna Kim, and Eric Shih
| Year of publication: |
December 2018
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| Authors: | Chen, Steven ; Benedicktus, Ray ; Kim, Yuna ; Shih, Eric |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 40.2018, 3, p. 176-187
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| Subject: | creativity | new product development | product design | design thinking | marketing education | marketing curriculum | Produktgestaltung | Product design | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Kreativität | Creativity | Innovation | Marketing | Design Thinking | Design thinking | Lehrplan | Curriculum | Betriebswirtschaftsstudium | Graduate business education |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0273475317753678 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011954609