Teaching new product development using the "CityCar" simulation
Alan Cousens, Keith Goffin, Rick Mitchell, Christopher van der Hoven and Marek Szwejczewski
| Year of publication: |
2009
|
|---|---|
| Authors: | Cousens, Alan ; Goffin, Keith ; Mitchell, Rick ; Hoven, Christopher van der ; Szwejczewski, Marek |
| Published in: |
Creativity and innovation management. - Oxford [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 1151216-7. - Vol. 18.2009, 3, p. 176-189
|
| Subject: | Innovation | Unterricht | Teaching | Kfz-Industrie | Automotive industry | Simulation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003875811