Teaching what society needs : "hacking" an introductory marketing course with sustainability and macromarketing
Forrest Watson, Julie Stanton, Stefanie Beninger, Christine Domegan, Alexander Reppel, and Stanley Shapiro
| Year of publication: |
2022
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|---|---|
| Authors: | Watson, Forrest ; Stanton, Julie ; Beninger, Stefanie ; Domegan, Christine ; Reppel, Alexander ; Shapiro, Stanley |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 44.2022, 3, p. 375-389
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| Subject: | macro-sustainability | macromarketing | marketing education | pedagogy | sustainability | Marketing | Betriebswirtschaftsstudium | Graduate business education | Marketingtheorie | Marketing theory | Lehrplan | Curriculum | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit | Sustainability | Pädagogik | Pedagogy | Wirtschaftsstudium | Graduate economics education | Wirtschaftspädagogik | Business and economics education |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02734753211058070 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013473776