Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Matthew Katz, Thomas A. Baker III and Hui Du
| Year of publication: |
2020
|
|---|---|
| Authors: | Katz, Matthew ; Baker, Thomas A., III. ; Du, Hui |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 34.2020, 1, p. 9-21
|
| Subject: | consumer behavior | fan identification | network theory | sport fans | Konsumentenverhalten | Consumer behaviour | Fußball | Football | Soziales Netzwerk | Social network | Sportmarketing | Sports marketing | Persönlichkeitspsychologie | Personality psychology | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Sportorganisation | Sport organization | Markenführung | Brand management | Arbeitsgruppe | Team | Soziale Beziehungen | Social relations | Profisport | Professional sports | Clubtheorie | Club theory | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2018-0344 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012173429