Team purchase : a case of consumer empowerment in China
Year of publication: |
2011
|
---|---|
Authors: | Wang, Jeff Jianfeng ; Zhao, Xin ; Li, Julie Juan |
Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass. : Wiley, ISSN 0022-0078, ZDB-ID 701093-X. - Vol. 45.2011, 3, p. 528-538
|
Subject: | Arbeitsgruppe | Team | China | Konsumentenverhalten | Consumer behaviour |
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