Technological Determinants of Compelling Consumer Information-Seeking Experiences in the Online Medium

Experiences as purposefully designed commercial settings provide consumers a way to engage physically, mentally, socially and spiritually in the consumption of a product or service, which in turn ensure value-added to those product and services. The present paper discusses the prerequisites of creating extraordinary information-seeking experiences both for consumers preparing to make buying decisions and for those looking for information gathering as a source of entertainment. We propose an in-depth analysis of the online navigation systems’ design features and their influence on consumers’ emotional and cognitive involvement in information-seeking tasks, as they have been previously conceptualized and empirically tested by online flow research.