Technology acceptance modeling of augmented reality at the point of sale : can surveys be replaced by an analysis of online reviews?
Alexandra Rese; Stefanie Schreiber; Daniel Baier
| Year of publication: |
2014
|
|---|---|
| Authors: | Rese, Alexandra ; Schreiber, Stefanie ; Baier, Daniel |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 5, p. 869-876
|
| Subject: | Technology acceptance | Technology acceptance model (TAM) | Online reviews | Text mining | Partial least sqaures (PLS) | Augmented reality | Innovationsakzeptanz | Innovation adoption | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Online-Marketing | Internet marketing | Social Web | Social web | Virales Marketing | Viral marketing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010407211