Technology consumer behaviour : a study of hedonic/utilitarian preference via virtual space
Year of publication: |
2015
|
---|---|
Authors: | Arruda Filho, Emílio José Montero ; Santos, Agenilson Jonatan Corrêa dos ; Brito, Eliane Pereira Zamith |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 20.2015, 4, p. 455-476
|
Subject: | e-commerce | hedonic value | utilitarianism | prediction of use | technology convergence | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Utilitarismus | Utilitarianism | Online-Handel | Online retailing |
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