Technology convergence : when do consumers prefer converged products to dedicated products?
Year of publication: |
2009
|
---|---|
Authors: | Han, Jin K. ; Chung, Seh Woong ; Sohn, Yong Seok |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 4, p. 97-108
|
Subject: | Unterhaltungselektronik | Consumer electronics | Innovationsmanagement | Innovation management | Nutzungsdauer | Useful life | Fertigungsprogramm | Master production schedule |
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