Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance
Muhammad Sabbir Rahman, Surajit Bag, Shivam Gupta, Uthayasankar Sivarajah
| Year of publication: |
2023
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|---|---|
| Authors: | Muhammad Sabbir Rahman ; Bag, Surajit ; Gupta, Shivam ; Sivarajah, Uthayasankar |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 156.2023, p. 1-15
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| Subject: | Artificial Intelligence | B2B | CRM-Capability | Digitalization | Firm Technology Readiness | Relationship Performance | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113525 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013534254