Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Virginia Beal, Jenni Romaniuk and Byron Sharp
| Year of publication: |
May 2018
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|---|---|
| Authors: | Beal, Virginia ; Romaniuk, Jenni ; Sharp, Byron |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 3, p. 463-481
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| Subject: | Television | program promos | advertising effectiveness | single-source data | scheduling | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Fernsehen | Fernsehprogramm | Television programme | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2017.1335010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011882014