Television as a travel purchasing medium : transporting rich information and its impact
Year of publication: |
2014
|
---|---|
Authors: | Hu, Hsin-hui ; Chen, Po-tsang ; King, Brian |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 20.2014, 4, p. 295-307
|
Subject: | Information richness | information transportation | perceived risk | purchase intention | TV shopping | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Online-Handel | Online retailing |
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