Temporal orientation and customer loyalty programs
Flavia Hendler, Kathryn A. LaTour, and June Cotte
| Year of publication: |
2022
|
|---|---|
| Authors: | Hendler, Flavia ; LaTour, Kathryn A. ; Cotte, June |
| Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 63.2022, 4, p. 448-464
|
| Subject: | casino industry | CRM | customer loyalty | loyalty program | temporal orientation | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Glücksspiel | Gambling | Kundenbindung | Customer retention | Einzelhandel | Retail trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/19389655211008413 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013387219