Temporary contract adjustment to a retailer with a private demand forecast
Year of publication: |
2019
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Authors: | Nasser, Sherif ; Turcic, Danko |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 65.2019, 1, p. 209-229
|
Subject: | marketing | channels of distribution | asymmetric information | trade promotions | pricing | economics | game theory and bargaining theory | Spieltheorie | Game theory | Asymmetrische Information | Asymmetric information | Vertriebsweg | Distribution channel | Verhandlungstheorie | Bargaining theory | Einzelhandel | Retail trade | Preismanagement | Pricing strategy |
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