Tentación, auto-control y precios no lineales: análisis de un mercado de automóviles en México

In this article we analyze an automobile market in México to find evidence of consumer behavior motivated by temptation and auto-control, according to the preferences proposed by Gul and Pesendorfer (2001). The analysis considers an environment with non-linear prices that take into account the aforementioned preferences, developed by Esteban et al. (2007). We find evidence of both types of behavior in the consumers included in the analyzed data. Also, we find that the monopolist has a lower discriminating capacity compared to the standard non-linear pricing model.