Testimonial- und Celebrity-Werbung im Sport
Year of publication: |
2013
|
---|---|
Authors: | Schaaf, Daniela |
Published in: |
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing. - Berlin : Schmidt, ISBN 3-503-14119-7. - 2013, p. 323-352
|
Subject: | Sportmarketing | Sports marketing | Celebrity-Werbung | Celebrity endorsement | Definition | Risiko | Risk |
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