Testing models of motives and points of attachment among spectators in college football
Year of publication: |
2009
|
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Authors: | Woo, Boyun ; Trail, Galen T. ; Kwon, Hyungil Harry ; Anderson, Dean F. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 18.2009, 1, p. 38-53
|
Subject: | Hochschule | Higher education institution | Fußball | Football | Motivation | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports |
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