Testing the Affinity Scale in Malaysia: Replication and Validation.
| Alternative title: | Replicating and Validating the Affinity Scale in a Cross-Nation Context: Testing the Scale in Malaysia. |
|---|---|
| Year of publication: |
2009-04
|
| Authors: | Chan, Sook Jen |
| Other Persons: | Yelkur, Rama (contributor) |
| Subject: | Malaysians | Attitudes | United States | Foreign public opinion | Malaysia | Consumer goods | Marketing | Posters |
| Type of publication: | Other |
|---|---|
| Language: | English |
| Notes: | USGZE AS589 |
| Source: | BASE |
Persistent link: https://www.econbiz.de/10009460850