Testing the cross-brand and cross-market validity of a consumer-based brand equity (CBBE) model for destination brands
Asli D.A. Tasci
| Year of publication: |
April 2018
|
|---|---|
| Authors: | Tasci, Asli D. A. |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 65.2018, p. 143-159
|
| Subject: | Consumer-based brand equity | Customer-based brand equity | Loyalty | Quality | Image | Value | Satisfaction | Path analysis | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Tourismusmarketing | Tourism marketing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2017.09.020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011775110