Testing the regional performance of multinational enterprises in the retail sector : the moderating effects of timing, speed and experience
Alex Mohr, Fernando Fastoso, Chengang Wang and Vikrant Shirodkar
| Year of publication: |
2014
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|---|---|
| Authors: | Mohr, Alexander T. ; Fastoso, Fernando ; Wang, Chengang ; Shirodkar, Vikrant |
| Published in: |
British journal of management : BJM. - Oxford : Blackwell Publ., ISSN 1045-3172, ZDB-ID 1055434-8. - Vol. 25.2014, Spec. Iss., p. 100-115
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| Subject: | Internationaler Markteintritt | International market entry | Globalisierung | Globalization | Unternehmenserfolg | Firm performance | Ressourcenorientierter Ansatz | Resource-based view | Multinationales Unternehmen | Transnational corporation | Einzelhandel | Retail trade | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010240048