Text message copy in print ads : a shrewd communicative strategy?
Year of publication: |
2012
|
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Authors: | Sierra, Jeremy J. ; Heiser, Robert S. ; Torres, Ivonne M. |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 18.2012, 1, p. 119-143
|
Subject: | Printwerbung | Print advertising | Text | Informationswert | Information value | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Kreativität | Creativity |
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