Text mining approach to explore determinants of grocery mobile app satisfaction using online customer reviews
Avinash Kumar, Shibashish Chakraborty, Pradip Kumar Bala
| Year of publication: |
2023
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| Authors: | Kumar, Avinash ; Chakraborty, Shibashish ; Bala, Pradip Kumar |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-13
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| Subject: | Customer satisfaction | Grocery mobile apps | Online customer reviews | Text mining | Topic modelling | Kundenzufriedenheit | Mobile Anwendung | Mobile application | Online-Handel | Online retailing | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour | Text | Personalisierung | Personalization | Lebensmitteleinzelhandel | Food retailing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103363 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303395