Text mining e-complaints data from e-auction store with implications for Internet marketing research
Kuan C. Chen
| Year of publication: |
2009
|
|---|---|
| Authors: | Chen, Kuan C. |
| Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 7.2009, 5, p. 15-23
|
| Subject: | Marktforschung | Market research | Internet | Data Mining | Data mining | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003861198