Text mining of Internet content : the bridge connecting product research with customers in the digital era
S. Shivashankar, B. Ravindran, and N. R. Srinivasa Raghavan
| Year of publication: |
2009
|
|---|---|
| Authors: | Shivashankar, S. ; Ravindran, B. ; Raghavan, N. R. Srinivasa |
| Published in: |
Product research : the art and science behind successful product launches. - Dordrecht : Springer, ISBN 978-90-481-2859-4. - 2009, p. 231-242
|
| Subject: | Produktentwicklung | New product development | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Internet | Text | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003977256