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Essays on the implications of firm behaviors in learning, locating, and advertising
Palangkaraya, Alfons, (2004)
Outcomes of advertiser-agency relationships : the form and the role of cooperation
Duhan, Dale F., (2009)
The marketing of industrial products
Wilson, Aubrey, (1965)
The 100 greatest corporate and industrial ads
Poppe, Fred C., (1983)