The 2.0 critic : blended discourses in blogging
Nathalia Dib Silva and Roberta Dias Campos
| Year of publication: |
2019
|
|---|---|
| Authors: | Silva, Nathalia Dib ; Campos, Roberta Dias |
| Published in: |
Latin American business review. - Binghamton, NY : [Verlag nicht ermittelbar], ISSN 1528-6932, ZDB-ID 2096818-8. - Vol. 20.2019, 2, p. 109-133
|
| Subject: | Blog | Critic | Critic 2.0 | digital influencer | megaphone effect | product review | Web 2.0 | word of mouth | Social Web | Social web | Virales Marketing | Viral marketing | Web 2.0-Technologien | Web 2.0 technologies | Internet | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Diskurstheorie | Discourse theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10978526.2019.1578178 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179260