The 2010 FIFA World Cup and South Africa : a study of longer-term effects and moderators of country reputation
Derina Holtzhausen and Jami Fullerton
| Year of publication: |
2015
|
|---|---|
| Authors: | Holtzhausen, Derina ; Fullerton, Jami A. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 21.2015, 3, p. 185-198
|
| Subject: | country reputation | place branding | sports | tourism | Südafrika | South Africa | Sportveranstaltung | Sport event | Fußball | Football | Firmenimage | Corporate reputation | Reputation | Herkunftsbezeichnung | Designation of origin | Standortmarketing | Place marketing | Tourismus | Tourism | Großveranstaltung | Big event | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011376485