The 2013 Customer Intimacy Index
Year of publication: |
2013
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Authors: | Wood, Andy |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 15.2013, 1, p. 64-70
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Subject: | loyalty | direct marketing | database marketing | customer insight | loyalty marketing | Beziehungsmarketing | Relationship marketing | Direktmarketing | Direct marketing | Marketing | IT-gestütztes Marketing | Computer-assisted marketing | Konsumentenverhalten | Consumer behaviour |
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