The 3 C's of anthropomorphism : Connection, comprehension, and competition
| Year of publication: |
2019
|
|---|---|
| Authors: | Yang, Linyun W. ; Aggarwal, Pankaj ; McGill, Ann L. |
| Published in: |
Consumer Psychology Review. - Wiley, ISSN 2476-1281, ZDB-ID 2917720-0. - Vol. 3.2019, 1 (19.09.), p. 3-19
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/arcp.1054 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012272359