THE ADOPTION AND REJECTION PATTERNS OF PRACTITIONER-DEVELOPED TECHNOLOGIES: A REVIEW, A MODEL AND A RESEARCH AGENDA

While many of the factors which help explain the rate and scale of innovative technology adoption have been identified, one important variable (the influence of insider, practitioner-developed versus commercial, externally-developed technology) has been under-explored. Focusing on healthcare in particular, the purpose of this paper is to explore the insider-innovator/user dynamic. Relevant literature is used to draw-out and examine the prima facie reasons why insider innovator status might enhance, or conversely impede, widespread adoption. From the literature, a model depicting adoption activity pathways and adoption processes is developed. The paper concludes with a research agenda for future empirical study.