The adoption of AI in new product development : results of a multi-firm study in the US and Europe
Robert G. Cooper and Alexander M. Brem
| Year of publication: |
2024
|
|---|---|
| Authors: | Cooper, Robert G. ; Brem, Alexander M. |
| Published in: |
Research-technology management : RTM. - Abingdon : Routledge, ISSN 1930-0166, ZDB-ID 2082426-9. - Vol. 67.2024, 3, p. 44-53
|
| Subject: | Artificial Intelligence | New Product Development | Product Development | Product Innovation | Produktentwicklung | New product development | Innovation | Künstliche Intelligenz | Artificial intelligence | Innovationsmanagement | Innovation management | EU-Staaten | EU countries |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08956308.2024.2324241 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014574267