The adoption of interactive service technologies : empirical evidence from the retail industry
Philipp Spreer
| Year of publication: |
2016
|
|---|---|
| Authors: | Spreer, Philipp |
| Institutions: | Verlag Dr. Kovač (publisher) |
| Publisher: |
Hamburg : Verlag Dr. Kovač |
| Subject: | Technology-based service innovations | Einzelhandel | Retail trade | Selbstbedienung | Technische Innovation | Akzeptanz | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIII, 125, XV-XLIV Seiten Illustrationen 21 cm x 14.8 cm, 235 g |
|---|---|
| Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. Band 100 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Georg-August-Universität Göttingen, 2016 |
| ISBN: | 3-8300-9264-4 ; 978-3-8300-9264-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011542343