Type of publication: | Article |
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Language: | English |
Notes: | Wilson-Jeanselme, Muriel and Reynolds, Jonathan (2006) The Advantages of Performance-Based Segmentation: An Investigation of Online Grocery Retailing. Journal of Targeting, Measurement and Analysis for Marketing, 14 (4). pp. 297-308. |
Other identifiers: | 10.1057/palgrave.jt.5740190 [DOI] |
Source: | BASE |
Persistent link: https://www.econbiz.de/10011426489