The aesthetic fidelity effect
Year of publication: |
2020
|
---|---|
Authors: | Wiecek, Annika ; Wentzel, Daniel ; Landwehr, Jan Rüdiger |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 36.2019, 4, p. 542-557
|
Subject: | Aesthetics | Product design | Product usage | Consumption intensity | Skill acquisition | Cognitive lock-in | Produktgestaltung | Ästhetik | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development |
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