The aesthetics of brand name design : form, fit, fluency, and phonetics
Year of publication: |
c 2016 [publ. 2015]
|
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Authors: | Roche, Sarah ; Shrum, L. J. ; Lowrey, Tina M. |
Published in: |
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]. - New York., NY [u.a.] : Routledge, ISBN 978-0-7656-4759-7. - 2016, p. 180-196
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Subject: | Produktgestaltung | Product design | Sprache | Language | Ästhetik | Aesthetics | Markenname | Brand name | Wahrnehmung | Perception | Virales Marketing | Viral marketing |
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