The Affect Heuristic in Consumer Evaluations
| Year of publication: |
2011-06
|
|---|---|
| Authors: | King, Jesse Stocker |
| Publisher: |
University of Oregon |
| Subject: | Marketing | Affect heuristic | Decision making | Fluency | Innovation | Naive theories | Risk | Affect (Psychology) | Consumers' preferences |
| Type of publication: | Book / Working Paper |
|---|---|
| Type of publication (narrower categories): | Thesis |
| Language: | English |
| Notes: | University of Oregon theses, Dept. of Marketing, Ph. D., 2011; |
| Source: | BASE |
Persistent link: https://www.econbiz.de/10009447361