The alignment factor : leveraging the power of total stakeholder support
Cees B. M. van Riel
| Year of publication: |
2012 ; 1. publ.
|
|---|---|
| Authors: | Riel, Cees B. M. van ; Riel, Cees B. M. van |
| Publisher: |
London : Routledge |
| Subject: | Unternehmen | Enterprise | Stakeholder | Kommunikation | Communication | Öffentlichkeitsarbeit | Public relations |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XVIII, 238 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references (p. [229]-232) and index. - Aligning stakeholders with corporate communication -- Building internal alignment -- Gathering internal intelligence -- Developing a roadmap for internal alignment -- Benefiting from corporate communication support -- Building external alignment -- Gathering external intelligence -- Developing a roadmap for external alignment -- Benefiting from corporate communication support -- Key performance indicators in establishing alignment with corporate communication -- Measuring success of alignment efforts -- Epilogue -- The basics of building & maintaining stakeholder alignment Aligning stakeholders with corporate communication -- Building internal alignment -- Gathering internal intelligence -- Developing a roadmap for internal alignment -- Benefiting from corporate communication support -- Building external alignment -- Gathering external intelligence -- Developing a roadmap for external alignment -- Benefiting from corporate communication support -- Key performance indicators in establishing alignment with corporate communication -- Measuring success of alignment efforts -- Epilogue -- The basics of building & maintaining stakeholder alignment. |
| ISBN: | 978-0-415-69074-4 ; 978-0-415-69075-1 ; 0-415-69074-9 ; 0-415-69075-7 ; 978-0-203-12453-6 ; 978-0-203-12453-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009520246