The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Year of publication: |
2016
|
---|---|
Authors: | Tadajewski, Mark |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 8.2016, 2, p. 308-334
|
Subject: | History of marketing thought | Marketing management | Compromise | Infra-power | Marketing concept | The compromising consumer | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory | Marketing | Marketingmanagement |
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