The Amazing Race to India: Prominence in Reality Television Affects Destination Image and Travel Intentions
Year of publication: |
2013-09
|
---|---|
Authors: | TESSITORE, T. ; PANDELAERE, M. ; KERCKHOVE, A. VAN |
Institutions: | Faculteit Economie en Bedrijfskunde, Universiteit Gent |
Subject: | Product placement | reality television | perception | destination marketing |
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