The ambidextrous patterns for managing technological and marketing innovation
Shaoling Katee Zhanga, Tanya Ya Tang, Fang Wu
| Year of publication: |
2021
|
|---|---|
| Authors: | Zhanga, Shaoling Katee ; Tang, Ya ; Wu, Fang |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 92.2021, p. 34-44
|
| Subject: | Ambidexterity | Ambidextrous pattern | Simultaneous pattern | Sequential pattern | Technological innovation | Marketing innovation | Innovationsmanagement | Innovation management | Organisationale Ambidextrie | Ambidextrous organization | Innovation | Technischer Fortschritt | Technological change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.10.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012490929