The analysis on the determinants of mobile VIP customer churn : a logistic regression approach
Qian Su; Peiji Shao and Quanfu Ye
Year of publication: |
2012
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Authors: | Su, Qian ; Shao, PeiJi ; Ye, Quanfu |
Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 18.2012, 1/2, p. 61-74
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Subject: | VIP customers | churn determinants | mobile service | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Dienstleistungsqualität | Service quality | Mobile Business | Mobile business |
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