The antecedents and consequences of e-purchasing tools usage in supply management
Year of publication: |
2012
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Authors: | Giunipero, larry ; Ramirez, Edward ; Swilley, Esther |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 20.2012, 3, p. 279-292
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Subject: | Lieferkette | Supply chain | Elektronische Beschaffung | E-procurement | Innovationsakzeptanz | Innovation adoption | B-to-B-Marketing | Business-to-business marketing | Erfolgsfaktor | Success factor |
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