The antecedents and consequences of the customer's attitude toward social media adoption : a meta-analytic approach
Ying Kai Liao, Tuan Cong Dao, That Thi Pham
| Year of publication: |
2023
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|---|---|
| Authors: | Liao, Ying Kai ; Tuan Cong Dao ; That Thi Pham |
| Published in: |
International journal of services and standards : IJSS. - Genève : Inderscience Enterprises, ISSN 1740-8857, ZDB-ID 2205103-X. - Vol. 13.2023, 3/4, p. 160-194
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| Subject: | and ability model | customer values | knowledge sharing model | meta-analysis | motivation | opportunity | social influence | social media adoption | technology acceptance model | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Meta-Analyse | Meta-analysis | Konsumentenverhalten | Consumer behaviour | Wissenstransfer | Knowledge transfer | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Innovationsdiffusion | Innovation diffusion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSS.2023.132757 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430198