The antecedents and outcomes of electronic customer-to-customer interaction : a PLS-SEM and fsQCA approach
Ying Zhou, Yuqiang Zhang, Fumitaka Furuoka and Sameer Kumar
| Year of publication: |
2024
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|---|---|
| Authors: | Zhou, Ying ; Zhang, Yuqiang ; Furuoka, Fumitaka ; Sameer Kumar |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 18.2024, 5, p. 836-864
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| Subject: | Customer stickiness | Electronic customer-to-customer interaction | FsQCA | Motivation–Opportunity–Ability theory | S-commerce | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Dienstleistungsmarketing | Services marketing | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-11-2023-0397 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062982